Break Into the MultiFamily Market With a Proven GTM Strategy
Stop wasting time on strategies that don't work. Get expert guidance from someone who's spent 20 years navigating MultiFamily Operations, PropTech, and Smart Access
—and knows exactly what it takes to win in this market.
Why Most PropTech Startups Struggle in MultiFamily
You've built a great product. You know it solves real problems. But breaking into the MultiFamily market feels impossible:
The result? Your team burns through resources with minimal traction. Investors start asking hard questions. You know you need an insider advantage—but where do you find it?
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Property managers, regional directors, and C-suite executives are buried under vendor pitches and resistant to change.
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6-12 months is normal. Your runway is shrinking.
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Incumbents dominate because they've been there for years.
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Features don't sell. Financial outcomes do—but how do you prove yours?
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High interest rates mean tight budgets, but the need for technology upgrades has never been greater.
A GTM Strategy Built Specifically for PropTech in MultiFamily
Strategic PropTech Advisory LLC provides the market intelligence, industry connections, and proven frameworks that turn promising PropTech solutions into must-have platforms for MultiFamily operators.
What you get:
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Tailored specifically to the MultiFamily real estate market, not generic SaaS playbooks
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Turn your features into financial outcomes that resonate with CFOs and property executives (14-30 month payback models)
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Case studies, ROI calculators, sales collateral, LinkedIn content, webinars, and more
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Maximize ROI from industry events like NAA Apartmentalize, RETCON, ISC West
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Leverage my network (Greystar, LATCH, Allegion, SALTO, RealPage, Livly) to open doors
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Understand where you fit, how to differentiate, and how to price for maximum market penetration
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Access insights from top 50 property management companies and high-growth markets (Dallas/Austin, Atlanta, Phoenix, Denver)
Project-Based Advisory
for PropTech Companies That Need Momentum Fast
Proptech GTM audit
Ideal for: Teams that need clarity before scaling, launching, or investing further in sales and marketing.
Timeline: 5-7 business days
A focused review of your current go-to-market strategy, positioning, messaging, and market fit.
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$2,500- $3,500
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Positioning and messaging review
Competitive scan
GTM gap analysis
Strategic recommendations
60-minute review session
Written action summary
Who This is Best For
These Services are a Strong fit for:
90 Minute Strategy Intensive
Ideal for: Founders and leaders who need senior-level guidance on GTM, partnerships, launch planning, pricing, or messaging
Timeline: One session plus follow-up notes
A fast, high-value working session built around one urgent business challenge.
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$750-$1,250
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Pre-session intake
90-minute strategy call
Focused recommendations
Follow-up recap with action items
2 Week Launch or Partnership Sprint
Ideal for: Teams that need a focused execution plan and expert support over a concentrated two-week period.
Timeline: 2 weeks
A short-term advisory sprint to support a launch, event, pilot, or partnership initiative.
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$4,500-$6,500
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Kickoff and goal alignment
Launch or partnership strategy
Messaging recommendations
Outreach priorities
1-2 core deliverables
Final review session
PropTech founders and startup leaders
SaaS and smart access companies entering or growing in multifamily
Teams preparing for a product launch, conference, pilot, or partnership push
Companies that want senior-level strategy before committing to a broader engagement
Ready to Build Momentum?
If you need sharper positioning, a stronger launch plan, or expert guidance on your next growth move, project-based advisory can help you create traction quickly. Let’s identify the right engagement for your goals and timeline.
Ready to Build Momentum?
If you need sharper positioning, a stronger launch plan, or expert guidance on your next growth move, project-based advisory can help you create traction quickly.
Let’s identify the right engagement for your goals and timeline.
Payment: Via PayPal, invoiced monthly due first of month
Professional Liability Insurance: Fully insured
Longer Term Advisory
Pricing & Engagement Options
$10k-$20k/month
Standard Retainer
3- month minimum commitment
Comprehensive GTM strategy and execution
All deliverables outlined above
Regular 1-on-1 strategy sessions
24-hour response time guaranteed
Month-to-month renewal available after initial 3 months
Starting at $10k
Large Project Based Engagement
For clients with very clear scope and expectations
Defined deliverables and timeline
Ideal for specific initiatives (event strategy, content creation, partnership development)
How it Works
The 3-Month GTM Retainer Process
Month 1: Discovery & Foundation
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Review your current GTM strategy and identify gaps
Gain access to your software and understand your technology deeply
Assess your competitive positioning and market fit
Set clear goals and success metrics for the engagement
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Conduct market research on target segments (large operators, mid-size managers, developers)
Develop ROI positioning framework tailored to your solution
Create competitive analysis and differentiation strategy
Identify high-value partnership opportunities
Establish pricing strategy ($3-$5/unit models)
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Comprehensive GTM strategy document
ROI calculator/framework
Competitive positioning map
Target account list (top 50 property management companies)
Month 2: Content & Publishing
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Case studies showcasing ROI and operational benefits
Sales collateral (one-pagers, pitch decks, leave-behinds)
LinkedIn content calendar (weekly posts, thought leadership)
Email sequences for outreach and nurture
Webinar or demo scripts
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Identify strategic partnership opportunities
Develop partnership pitch materials
Facilitate introductions where appropriate
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Select high-ROI conferences and trade shows
Develop pre-event, during-event, and post-event strategies
Create event-specific content and follow-up sequences
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3-5 case studies
Sales collateral package
3-month LinkedIn content calendar
Partnership development plan
Event strategy roadmap
Month 3: Execution & Optimization
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Launch marketing campaigns and content
Execute partnership outreach
Attend key industry events (if scheduled)
Monitor performance and optimize approach
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Track brand awareness metrics (LinkedIn impressions, engagement, followers)
Monitor lead generation and pipeline development
Measure partnership progress
Assess market positioning improvements
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Performance report with key metrics
Optimization recommendations
Roadmap for continued growth (if continuing engagement)
This is NOT for you if:
You're looking for someone to handle sales execution
(I focus on strategy, not sales calls)You only want introductions without doing the strategic work
You're not willing to commit to at least a 3-month engagement
You're a SaaS provider or Smart Access control company targeting the MultiFamily market
You've built a proven solution but struggle with market entry or scaling
You're tired of long sales cycles and want to accelerate deal velocity
You need expert positioning to compete against entrenched incumbents
You want access to industry connections and decision-makers
You're ready to invest in a strategic partner who understands both technology and property operations