Break Into the MultiFamily Market With a Proven GTM Strategy

Stop wasting time on strategies that don't work. Get expert guidance from someone who's spent 20 years navigating MultiFamily Operations, PropTech, and Smart Access
—and knows exactly what it takes to win in this market.

Book your Strategy Session

Why Most PropTech Startups Struggle in MultiFamily

You've built a great product. You know it solves real problems. But breaking into the MultiFamily market feels impossible:

The result? Your team burns through resources with minimal traction. Investors start asking hard questions. You know you need an insider advantage—but where do you find it?

  • Property managers, regional directors, and C-suite executives are buried under vendor pitches and resistant to change.

  • 6-12 months is normal. Your runway is shrinking.

  • Incumbents dominate because they've been there for years.

  • Features don't sell. Financial outcomes do—but how do you prove yours?

  • High interest rates mean tight budgets, but the need for technology upgrades has never been greater.

A GTM Strategy Built Specifically for PropTech in MultiFamily

Strategic PropTech Advisory LLC provides the market intelligence, industry connections, and proven frameworks that turn promising PropTech solutions into must-have platforms for MultiFamily operators.

What you get:

  • Tailored specifically to the MultiFamily real estate market, not generic SaaS playbooks

  • Turn your features into financial outcomes that resonate with CFOs and property executives (14-30 month payback models)

  • Case studies, ROI calculators, sales collateral, LinkedIn content, webinars, and more

  • Maximize ROI from industry events like NAA Apartmentalize, RETCON, ISC West

  • Leverage my network (Greystar, LATCH, Allegion, SALTO, RealPage, Livly) to open doors

  • Understand where you fit, how to differentiate, and how to price for maximum market penetration

  • Access insights from top 50 property management companies and high-growth markets (Dallas/Austin, Atlanta, Phoenix, Denver)

Download: "The PropTech GTM Playbook for MultiFamily"

Project-Based Advisory
for PropTech Companies That Need Momentum Fast

Proptech GTM audit

Ideal for: Teams that need clarity before scaling, launching, or investing further in sales and marketing.

Timeline: 5-7 business days
A focused review of your current go-to-market strategy, positioning, messaging, and market fit.

  • $2,500- $3,500

    • Positioning and messaging review

    • Competitive scan

    • GTM gap analysis

    • Strategic recommendations

    • 60-minute review session

    • Written action summary

Who This is Best For

These Services are a Strong fit for:

90 Minute Strategy Intensive

Ideal for: Founders and leaders who need senior-level guidance on GTM, partnerships, launch planning, pricing, or messaging

Timeline: One session plus follow-up notes
A fast, high-value working session built around one urgent business challenge.

  • $750-$1,250

    • Pre-session intake

    • 90-minute strategy call

    • Focused recommendations

    • Follow-up recap with action items

2 Week Launch or Partnership Sprint

Ideal for: Teams that need a focused execution plan and expert support over a concentrated two-week period.

Timeline: 2 weeks
A short-term advisory sprint to support a launch, event, pilot, or partnership initiative.

  • $4,500-$6,500

    • Kickoff and goal alignment

    • Launch or partnership strategy

    • Messaging recommendations

    • Outreach priorities

    • 1-2 core deliverables

    • Final review session

  • PropTech founders and startup leaders

  • SaaS and smart access companies entering or growing in multifamily

  • Teams preparing for a product launch, conference, pilot, or partnership push

  • Companies that want senior-level strategy before committing to a broader engagement

    Ready to Build Momentum?

    If you need sharper positioning, a stronger launch plan, or expert guidance on your next growth move, project-based advisory can help you create traction quickly. Let’s identify the right engagement for your goals and timeline.

Ready to Build Momentum?
If you need sharper positioning, a stronger launch plan, or expert guidance on your next growth move, project-based advisory can help you create traction quickly.
Let’s identify the right engagement for your goals and timeline.

Contact

Payment: Via PayPal, invoiced monthly due first of month

Professional Liability Insurance: Fully insured

Longer Term Advisory
Pricing & Engagement Options

$10k-$20k/month
Standard Retainer

  • 3- month minimum commitment

  • Comprehensive GTM strategy and execution

  • All deliverables outlined above

  • Regular 1-on-1 strategy sessions

  • 24-hour response time guaranteed

  • Month-to-month renewal available after initial 3 months

Starting at $10k
Large Project Based Engagement

  • For clients with very clear scope and expectations

  • Defined deliverables and timeline

  • Ideal for specific initiatives (event strategy, content creation, partnership development)

How it Works

The 3-Month GTM Retainer Process

Month 1: Discovery & Foundation

    • Review your current GTM strategy and identify gaps

    • Gain access to your software and understand your technology deeply

    • Assess your competitive positioning and market fit

    • Set clear goals and success metrics for the engagement

    • Conduct market research on target segments (large operators, mid-size managers, developers)

    • Develop ROI positioning framework tailored to your solution

    • Create competitive analysis and differentiation strategy

    • Identify high-value partnership opportunities

    • Establish pricing strategy ($3-$5/unit models)

    • Comprehensive GTM strategy document

    • ROI calculator/framework

    • Competitive positioning map

    • Target account list (top 50 property management companies)

Month 2: Content & Publishing

      • Case studies showcasing ROI and operational benefits

      • Sales collateral (one-pagers, pitch decks, leave-behinds)

      • LinkedIn content calendar (weekly posts, thought leadership)

      • Email sequences for outreach and nurture

      • Webinar or demo scripts

      • Identify strategic partnership opportunities

      • Develop partnership pitch materials

      • Facilitate introductions where appropriate

    • Select high-ROI conferences and trade shows

    • Develop pre-event, during-event, and post-event strategies

    • Create event-specific content and follow-up sequences

    • 3-5 case studies

    • Sales collateral package

    • 3-month LinkedIn content calendar

    • Partnership development plan

    • Event strategy roadmap

Month 3: Execution & Optimization

      • Launch marketing campaigns and content

      • Execute partnership outreach

      • Attend key industry events (if scheduled)

      • Monitor performance and optimize approach

    • Track brand awareness metrics (LinkedIn impressions, engagement, followers)

    • Monitor lead generation and pipeline development

    • Measure partnership progress

    • Assess market positioning improvements

    • Performance report with key metrics

    • Optimization recommendations

    • Roadmap for continued growth (if continuing engagement)

This is NOT for you if:

  • You're looking for someone to handle sales execution
    (I focus on strategy, not sales calls)

  • You only want introductions without doing the strategic work

  • You're not willing to commit to at least a 3-month engagement

  • You're a SaaS provider or Smart Access control company targeting the MultiFamily market

  • You've built a proven solution but struggle with market entry or scaling

  • You're tired of long sales cycles and want to accelerate deal velocity

  • You need expert positioning to compete against entrenched incumbents

  • You want access to industry connections and decision-makers

  • You're ready to invest in a strategic partner who understands both technology and property operations

You’re a Perfect fit if: