Mosino ONE: How $200 Turned 6K Impressions Into over 100K

Challenge: Mosino ONE, an innovative smart building platform for MultiFamily real estate, was occasionally posting "informative" posts on LinkedIn— highlighting product features, sharing project completions, experiences at trade shows. But their content was barely breaking through the noise, averaging just 6-7K impressions per post.

The Strategy Shift: Strategic PropTech Advisory reimagined their content approach, moving from generic "informative posts" to strategic, ROI-focused messaging that spoke directly to property managers' biggest challenges: operational efficiency, resident satisfaction, and bottom-line impact.

We identified their highest-potential content piece and strategically boosted it to reach decision-makers at property management companies, REITs, and MultiFamily developers.

The Results:

• 100,000+ impressions in just 3 days

• 30+ new qualified followers (PropTech professionals and MultiFamily operators)

• $200 total ad spend ($0.002 per impression)

• 1,400% increase over their typical post performance

The Takeaway: You don't need a massive ad budget to make an impact in PropTech. You need the right message, the right audience targeting, and strategic amplification.

This single post generated more visibility than 15+ organic posts combined
—proving that quality + strategy beats quantity every time..