Turn Your PropTech Solution Into a MultiFamily Market Leader
Expert GTM strategies and technology advisory that help PropTech startups and real estate developers break into—and dominate—the $200B MultiFamily industry.
Stop losing deals to competitors with insider relationships.
Get the PropTech Advisor who knows both sides of the table.
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"The PropTech GTM Playbook for MultiFamily"
Trusted By Leading PropTech Innovators
Breaking Into the MultiFamily Market
Is Harder Than It Should Be
You've built innovative PropTech.
Your solution works.
But the MultiFamily market is complex, relationship-driven, and resistant to change.
The challenges you're facing:
Decision-makers are hard to reach and slow to adopt new technology
Long sales cycles drain resources without guaranteed results
Competitors with established relationships dominate the market
You're not sure how to position your solution for maximum ROI appeal
Retrofit opportunities exist, but budgets are tight with current interest rates
The result? Months of effort with minimal traction. Revenue goals slip. Investor confidence wavers.
Get the Insider Advantage:
20 Years of MultiFamily & PropTech Expertise
Strategic PropTech Advisory LLC bridges the gap between innovative technology and MultiFamily real estate success. With nearly two decades of experience in MultiFamily Operations, PropTech, Smart Access Manufacturing, and global startup leadership, we provide the strategies, connections, and market intelligence that turn promising solutions into must-have platforms.
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specifically designed for PropTech in MultiFamily
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including Greystar, LATCH, Allegion, SALTO, RealPage, and more
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from the top 50 property management companies and emerging markets
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that turns features into financial outcomes (14-30 month payback models)
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from both sides: technology and property management
Two Ways We Drive Your Success
Real Results for Real Businesses
Mosino ONE: How $200 Turned 6K Impressions Into over 100K
Challenge: Mosino ONE, an innovative smart building platform for MultiFamily real estate, was occasionally posting "informative" posts on LinkedIn— highlighting product features, sharing project completions, experiences at trade shows. But their content was barely breaking through the noise, averaging just 6-7K impressions per post.
The Strategy Shift: Strategic PropTech Advisory reimagined their content approach, moving from generic "informative posts" to strategic, ROI-focused messaging that spoke directly to property managers' biggest challenges: operational efficiency, resident satisfaction, and bottom-line impact.
We identified their highest-potential content piece and strategically boosted it to reach decision-makers at property management companies, REITs, and MultiFamily developers.
The Results:
100,000+ impressions in just 3 days
30+ new qualified followers (PropTech professionals and MultiFamily operators)
$200 total ad spend ($0.002 per impression)
1,400% increase over their typical post performance
The Takeaway: You don't need a massive ad budget to make an impact in PropTech. You need the right message, the right audience targeting, and strategic amplification.
This single post generated more visibility than 15+ organic posts combined
—proving that quality + strategy beats quantity every time.
Defigo: 400% Increase in Brand Awareness Impressions
Challenge: Smart access control company needed to break through noise in competitive MultiFamily market
Solution: Comprehensive GTM strategy including content marketing, LinkedIn optimization, and strategic partnership positioning
Result: 400% increase in brand awareness impressions, expanded market presence, and qualified lead generation your audience.
Why Property Technology Companies Trust
Strategic PropTech Advisory
Deep Industry Experience
Nearly 20 years in MultiFamily Operations
PropTech startup leadership experience
Smart Access Manufacturing expertise
Global market expansion knowledge
Unmatched Network
Connections with top 50 property management companies
Relationships with Greystar, LATCH, Allegion, SALTO, RealPage, Livly
Active in NAA, NMHC, and industry conferences
Regular attendee at RETCON, ISC West, Apartmentalize
Proven Methodology
90% client retention rate
Structured 3-month retainer process
Data-driven market intelligence
Professional liability insurance
The MultiFamily Market Opportunity Is Massive—If You Know Where to Look
The US MultiFamily market is experiencing unprecedented growth, with 465,000 new units forecasted nationally. But not all markets are created equal.
High-Growth Markets We Target:
Dallas/Austin: 72,200 new units
Atlanta: 25,000 new units
Phoenix: 22,000 new units
Denver: 18,000 new units
Expanding to: California, North Carolina, South Carolina, Florida
The Retrofit Opportunity: Existing properties represent an entirely underserved market in need of technology updates. While budgets can be tight with current interest rates, solutions that demonstrate fast ROI (14-30 months) and operational savings are winning deals.
Market Insights
Market Insights
How We Work Together
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We discuss your goals, current challenges, and market positioning. I assess whether we're a good fit and outline potential strategies.
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Review your current GTM strategy, gain access to your platforms, understand your technology, and identify immediate opportunities.
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Implement comprehensive GTM strategy with regular 1-on-1 meetings, content creation, partnership development, and market positioning.
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Measure results, optimize approach, and continue month-to-month or complete project based on your goals.
FAQs
Q: What types of companies do you work with?
A: Primarily PropTech startups (SaaS and Smart Access companies) targeting the MultiFamily market, as well as developers and property management companies seeking technology stack optimization.
Q: What's the typical engagement length?
A: Most clients start with a 3-month retainer at $10,000-$20,000/month. After the initial period, we can continue month-to-month or complete the project based on your goals.
Q: Do you handle sales for my company?
A: No. I focus on GTM strategy, marketing, positioning, and partnership development. I don't serve as your sales team or make introductions solely for network access. Though can offer sales team coaching and SOP building.
Q: How do I know if my Solution is ready for the MultiFamily market?
A: We can review your offering during your Free Session Call to determine if you have the right tools to break into the US market for MultiFamily.
Q: What markets do you specialize in?
A: National. Primary focus on Dallas/Austin, Atlanta, Phoenix, and Denver, with expansion into California, North Carolina, South Carolina, and Florida.
Q: How do you measure success?
A: Depends on your goals, but typically: brand awareness metrics, qualified lead generation, partnership development, market positioning improvement, and revenue growth.
Q: Do you work with companies outside the US?
A: Yes, my expertise is specifically in the US MultiFamily market, with international clients seeking to break into the US market. I have global startup leadership experience as well.
Ready to Break Into the
MultiFamily Market?
Let's discuss how I can accelerate your growth in MultiFamily real estate